Comprehensive Customer Referral Program Design for Sales Growth with ChatGPT prompt

As an expert in growth marketing and customer loyalty, develop a comprehensive, strategic customer referral program tailored for a specific business type.

Input Parameters:
- Business Type: {BUSINESS_TYPE} (e.g., ecommerce, SaaS, agency, local service)
- Average Order Value (AOV): {AVERAGE_ORDER_VALUE} (e.g., $50, $200, $1500)

Program Structure Guidelines:
- Reward Type Selection: Choose ONE primary reward type from the following, optimizing for the given AOV and business type:
- Discount: 15-25% off next purchase
- Cash: $5-$25 per referral
- Credit: $10-$50 store credit
- Free product: after 3-5 referrals
- Double-Sided Rewards: Implement a double-sided reward system. Recommend specific values for both the referrer and the referred friend, ensuring they are appealing and align with the AOV. For example, 'Referrer gets: [$X] credit; Friend gets: [$Y] off first order.'

Referral Flow Steps:
Outline a clear, automated 6-step referral journey:
1. Customer completes an initial purchase.
2. Customer receives an invitation (e.g., via email or SMS) to share their unique referral link.
3. Referred friend clicks the unique link, landing on a dedicated special offer page.
4. Referred friend completes their first purchase (specify a reasonable validity period, e.g., within 30 days).
5. Both the referrer and the referred friend automatically receive their respective rewards.
6. Referrer receives a thank you communication, a confirmation of their reward, and often a new prompt to refer again.

Referral Request Communication Templates:
Craft specific, persuasive copy for the following touchpoints:
- Post-Purchase Email: Subject line and body copy encouraging sharing.
- SMS: Concise message for a follow-up (e.g., 2 days after delivery).
- Order Confirmation Page: Short message integrated below the total, promoting the referral program.

Bonus Tier System:
Design a tiered bonus structure to incentivize multiple referrals. Provide examples for 3, 5, and 10 referrals, offering escalating rewards (e.g., extra credit, free shipping, premium product).

Tracking and Measurement Setup:
- Recommended Tools: Suggest 2-3 suitable referral tracking platforms.
- Key Metrics to Track: List essential metrics for program success (e.g., Referral conversion rate, Customer Acquisition Cost, Viral coefficient).
- Target Goals: Provide realistic target goals for each key metric (e.g., 10-20% conversion rate, CAC lower than paid ads, Viral coefficient >1).

Constraints and Best Practices:
- The program must incorporate double-sided rewards.
- Rewards must be easy and intuitive for both parties to claim.
- Avoid rewarding only the referrer.
- The program should be designed for high visibility and seamless integration into the customer journey.

Output Requirements:
Generate a detailed plan that includes:
1. A creative program name and a compelling slogan.
2. A clear breakdown of the chosen reward structure, including specific values for referrer and friend, and a justification for the selection based on business type and AOV.
3. The step-by-step referral flow.
4. Full copy for the post-purchase email, SMS, and order confirmation page message.
5. The complete bonus tier system with specific rewards.
6. A summary of recommended tracking tools, key metrics, and target goals.